Candice Drakeford // Sr. Art Director at Amazon
Candice Drakeford is a Brand Creative at Snap.
In 2018 she was named a Top 50 Under 30 Creative Leader of Tomorrow by The Drum. She’s been featured as a juror for the 2019 Adobe Design Awards, served as a MAIP Mentor, and been invited as a speaker at New York City College of Technology’s “Meet the Pros” series.
Before that she was an Art Director at Mustache, an Art Director at Anomaly, a Junior Art Director at Droga5, and an Art Director intern at The Martin Agency.
Before that she was a student at Creative Circus. And during it all she was also a Yeoman First Class in the U.S. Coast Guard.
Current Portfolio: www.candicedrakeford.com
Student Portfolio: candicestudent.cargo.site/
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Candice actually took the time to rebuild her site so I highly recommend clicking through. If you prefer a quick scroll, her work is also below in the same order as her site.
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GE BrightStik
GE's newest lightbulb lasts for 13 years. That's a long time. So long, it can get depressing.
Vacheron Constantin
Vacheron Constantin is the oldest continuously-running watchmaker in the world. Meaning, they know a thing or two about telling time.
Touching Sound
Touching Sound was an interactive painting created for a guest speaker at The Creative Circus.
First hot spots were painted using Bare Conductive paint. Copper tape was used to connect the painted hot spots to a programmed sound board.
Once the hot spots were dried and tested with the sound board, I painted my design over using acrylic paint (marking the hot spots as the yellow areas of the design).
The board was hung for students to play with throughout the week and to welcome our guest speaker.
Amnesty International: Social Sellout
What if you could donate social reach the same way you donate money?
Takis
Don’t snack like a gringo.
Hertz
Renting a car quickly evolves from being a simple necessity to a source of comfort and possibility. It’s the start of a something great. Almost like the start of a promising relationship.
They Meet.
When someone strikes your fancy, you take a chance. To start the conversation, Hertz greets travelers just arriving at their vacation destination with helpful suggestions.
First Dates.
Choosing Hertz is the start of something great. It’s exciting to drive a new car and see where it will take you. Playful keychains and seatbelts promise a fun journey.
Going Steady.
After a few road trips, initial excitement progresses into sheer confidence. Air fresheners express positive outlooks through pleasant scents and playful messages accompanied by chocolate leave-behinds.
The Breakup.
All good things must come to an end. Even though the vacation is over, Hertz’s prefers See you laters. The receipt offers an incentive to come back and start again.
Print Ads.
God Save The Queen
God Save the Queen was commissioned mural artwork for a local female Atlanta rapper.
Be The First
There are still many job titles and achievements women have yet to attain. Young girls today, can still say they have the dream to “be the first ______” at certain job titles and achievements that have existed for many years. This campaign serves as fun reminder and hopefully an inspiration to girls and women to keep reaching to be the first.
To start the campaign we’ll place Be Machine areas with heavy foot traffic.
Through a series of screens, users will select the position or achievement they’d like to one day claim.
When they’re finished, a button will be made for them with their name and their hopeful title to remind and inspire them to Be the First.
After receiving their buttons, girls are then encouraged to share via their social platforms and on our website.