An incomplete record of current creative professionals student portfolios
Evan Miguel is an ACD Copywriter at VMLY&R.
Before that he was a Senior Copywriter (and copywriter) at Fitzco, aJunior Copywriter at Saatchi&Saatchi LA, a Freelance Junior Copywriter at Cripsin, Porter, + Bogusky, a Copywriting Intern at BBDO ( a graduate of The Concepting Class @ BBDO), a freelance Junior Copywriter at We Are Alexander, and a Copywriting intern for new Honor Society.
Before that he was a student at University of Missouri-Saint Louis.
Current Portfolio: http://evanmiguel.com/
Student Portfolio: https://evanmiguel.myportfolio.com/
//
Evan actually took the time to rebuild his site so I highly recommend clicking through. If you prefer a quick scroll, his work is also below in the same order as his site.
//
AWARD:
Silver - Young Glory
BRIEF:
Get people to share their medical data with cancer researchers.
IDEA:
Use online piracy to fight cancer.
AWARD:
Finalist - Young Glory
BRIEF:
Recruit people to the sport of skateboarding.
IDEA:
Launch a loyalty program that rewards skateboarding injuries.
AWARD:
Bronze - Young Glory
BRIEF:
Fight online radicalization.
IDEA:
Infiltrate hate group websites by purchasing banner ads.
AWARD:
The Shit That Won - Young Shits
BRIEF:
Help get more people to vote in the midterm elections.
IDEA:
Use smartphones to outsmart voter ID laws.
AWARD:
Bronze - Young Glory
BRIEF:
Inform young people of the dangers of fentanyl.
IDEA:
The first PSA that murders your phone.
AWARD:
Finalist - Young Glory
BRIEF:
Get workaholic Japanese professionals to actually take their vacation days.
IDEA:
A new kind of business deal only for companies with well-rested employees.
AWARD:
Judges' Choice & Gig Winner - The Big Ad Gig
BRIEF:
Increase purchases and donations, while communicating Goodwill's mission.
IDEA:
Debut a "new" provocative, cause-driven fashion brand.
Out-of-home and print ads will juxtapose high-fashion ads with the kind of clothing you can find at Goodwill.
Tapping into the ironic "thrift store fashion" trend, we'll let people’s natural curiosity guide them to discover what this weird "anti-fashion" brand is all about.
Through basic Adwords buying, we'll guide search results to the Güdwel microsite.
There people can learn about the brand’s mission, and how they can get involved.
We’ll extend the concept in-store and beyond, with branded shopping bags, donation bins and more.
We’ll elevate the campaign, and Goodwill’s involvement in local communities, with “Anti-Fashion Shows."
Run during Fashion Week in each city, they’ll highlight eccentric Goodwill outfits, and award local "Super Model Citizens": people who have made major accomplishments with the help of Goodwill.
AWARD:
The Shit That Came So Close to Winning - Young Shits
BRIEF:
The involvement of female creatives makes the work better, period.
But with the number of women in creative departments being so low, pure probability is getting in the way of great ideas.
IDEA:
Gender inequality is acting as a real-life ad blocker.
We’ll partner with industry press to “adblock” female-led work, asking people to join the pledge to #UnblockTheRatio.
Making the pledge will give people access to the #UnblockTheRatio Talent Directory.
Think Working Not Working but for new, rising, and established female creatives. So agencies can put their money where their mouths are, and get to hiring.
AWARD:
The Shit That Came So Close to Winning - Young Shits
BRIEF:
Get pedestrians playing augmented reality games on their phones to pay attention to their surroundings.
IDEA:
Require students to take "Walker's Education" as part of their Driver's Education classes.
"Walking simulations" will present students with scenarios to test their ability to pay attention to what is going on while they're walking around.
A pop quiz will then put every student's knowledge to the test.
At the end of the lesson, each student will receive their "Walker's License."
The licenses will themselves be AR-enabled, revealing special messages when viewed through a phone.
AWARD:
Finalist - Young Glory
BRIEF:
Reinvigorate interest in watching televised live sports.